Snellville, GA — Caliah Jinaye Enterprises Inc. proudly marks its fifth anniversary with a major milestone in the company’s evolution: the integration of Promo Entertainment Group and Melanie Rose Creates under its corporate umbrella, forming Promo MRC LLC. This merger expands the enterprise’s creative and commercial footprint and signals the official appointment of Melanie McGovern as Chief Operating Officer.
Founded by CEO and Lead Consultant Caliah Jinaye Knapp, Caliah Jinaye Enterprises has grown into a multi-brand organization dedicated to leadership, innovation, and empowerment. The addition of Promo MRC LLC reflects the company’s ongoing commitment to meaningful collaboration that drives both excellence and impact.
“Reaching five years is more than a business milestone; it is a testament to faith, perseverance, and collaboration,” said Knapp. “Melanie has been both a trusted friend and a visionary leader in her own right. Uniting our strengths allows us to expand our reach, refine our operations, and deliver an even greater level of service and creativity across our brands.”
As Chief Operating Officer, Melanie McGovern will oversee day-to-day operations across the enterprise, including brand development, product innovation, and strategic growth initiatives. Her leadership in the promotional products and creative industries brings a dynamic layer of expertise to the company’s future vision.
“This alliance is rooted in trust and shared purpose,” said McGovern. “Together, we are building something that honors our individual legacies while setting a new standard for what collaborative leadership can achieve.”
The expanded corporate family now includes Bespoke Design & Development Co., Promo Entertainment Group, and Melanie Rose Creates, each operating under the strategic direction of Caliah Jinaye Enterprises.
As Caliah Jinaye Enterprises steps into its next chapter, the company remains focused on creating a greater and stronger impact that reflects its core values of excellence, integrity, and innovation.